01 COURSEWORK BRIEF

 BRIEF 01

Statement of intent- to be made at the same time as research. Say what you intend to do before you start the coursework. Research what already exists and plan ahead. Written in the future tense. No statement of intent: -10 marks. 

Brief 4: Music video and online

Requirements of the brief

You work for an independent media production company. You have been given the task of producing 

a three-minute music video for alternative music* by a fictional band/artist signed to Domino 

Recording Company and two pages for the working website for the band/artist.

You may use an existing song for your music video (this does not need to be copyright free).

The web pages must promote the band/artist to its target audience and enable fans to interact 

with them. 

Summary of brief requirements:

• Statement of Intent (approx. 500 words).1

• Music video: One, three-minute music video.

• Distribution channel: Content must be age appropriate for young adults from the age of 16.

• Number of web pages: One homepage and one linked page.

• Cross-media production target audience: A primarily 16–25 year old middle and up market 

audience of people who like to be engaged.

There must be a clear sense of branding across the two elements of the cross-media production.

Production detail that must be included

The production of the music video must include (as a minimum):

• Range of camera shots, including shot distances, angles and movement as appropriate to a 

music video.

• Editing of footage appropriate to a music video.

• At least two different uses of mise-en-scène.

• At least two characters representing at least two different social groups (e.g. as defined by age, 

gender, race and ethnicity, sexuality).

• Graphics/titles to include the name of the track and the name of the band/artist. 

The production of the web pages must include (as a minimum):

• Original audio or audio-visual content which may include material from the music video but 

must include at least one element produced specifically for the website. 

• Use of original images. Each webpage must include at least one image that is different to those 

used on the other webpage and those produced for the music video.

• Appropriate conventions of website design, including an original title and logo for the band/artist’s 

webpage and a menu bar.

• Text introducing the band/artist.

• Working links from the home page to the other page.

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, 

logos, etc.) as appropriate to the purpose of the website.

* Allow any track that may reasonably be considered to be alternative / indie.

Practice Brief 03- Music Videos MUSIC VIDEO

Website: https://20kellym9.wixsite.com/lauradoszamusic 

Practice Brief 03- Music Videos INSPIRATION AND PLANNING

 

Practice Brief 03- Music Videos INSPIRATION

Millie Kelly

Music Videos that are set in schools: 

  - Britney Spears – “…Baby One More Time” (1998) 

The video starts with Britney sitting in a classroom, bored as the teacher lectures. When the school bell rings, the music kicks in and the students burst into dance. The “…Baby One More Time” music video by Britney Spears is one of the most iconic pop videos ever — and it’s set almost entirely in a high school. The use of the set being in a high school links to the brief and where we I will set my practice music video.

 -  Charli XCX – “Break the Rules” (2014)                     

The video is set in a high school / prom environment: Charli and her friends skip school, cause chaos, crash the prom. Some of the visual moments include: a school bus being trashed, a disobedient prom scene, rebellious behaviour in a school setting. The use of the setting and the school bus link to the brief so I will use this as my inspiration. Charli XCX was also only 21 when the music video was made so it links to the brief and how I will make my music video.

-Drake – “Best I Ever Had” (2009)          

Shots of Drake interacting with the team, cheerleaders, in a high-school/athletic context — blending sports, school imagery, and celebrity cameo appearances. Though the song is romantic/admiring, the video opts to emphasise team dynamics, uniforms. The school/high-sport setting gives the video a playful yet aspirational tone. The setting of this music video is a gym and a school so it links to the brief also. 

 

 - Rihanna-  "Found Love in a Hopeless Place" (2011)          

The video uses a raw, cinematic, and almost documentary-like style, blurring the line between music video and short film. It draws from British realism, handheld camera, gritty environments, naturalistic acting. Fast cuts, strobe-like montages, and jumpy pacing mirror the chaotic, euphoric, and self-destructive cycle of the relationship.

 

- Olivia Rodrigo – “Good 4 U” (2021)                                     

Saturated colours — especially electric blue, cheerleader yellow, and fiery orange — evoke both high-school brightness and emotional volatility. Rodrigo performs as a cheerleader — symbolizing forced positivity and social expectation. Olivia Rodrigo was 18 when the music video and it is set in a school so this is good inspiration for when I complete my practice brief.

Planning for my music video:

Valerie- Amy Winehouse

I plan to incorporate all the typical conventions that I have discovered in music videos, such as having a narrative, lip-syncing, using mise en scene and having an element of performance included in my music video. 

The narrative will follow a successful school band who don't have a main vocalist/ singer. The music video will follow the protagonist (the singer) who will eventually join the band after seeing a poster, saying that they need a lead vocalist. The music video will start in equilibrium (the band playing on their own) then the equilibrium will be disrupted by a problem (the band unfortunately don't have a singer) and the band will recognise the disruption. Then the music video will show the attempt to resolve the problem and disruption to the equilibrium (the band putting out a poster advertising the band and saying they need a lead vocalist) and then finally the music video will reach equilibrium again (the vocalist joining the band). 

Before the lyrics begin- The music video will set the scene and establish the storyline. Will show clips of band playing here, also show a sign on the door of the music room saying 'School Band' to reinforce that this music video is set in a school. 

Well sometimes I go out by myself- Will show my protagonist (the singer) lip-syncing to establish that she is the main character of the music video. This will be shot with a controlled source of light- maybe with a cool toned blue light. Which will serve as a counter-type for the music video. Shots pf the band members playing their instruments - use loads of different angles and shots. 
And I look across the water
And I think of all the things what you're doing- Will show the band playing but clearly struggling to play well, as they are missing the vocals for their song. Shots of the band members rolling their eyes and shrugging will be put in here, as well as a shot of the microphone not being used. 
And in my head I paint a picture

'Cos since I've come on home- The band will begin to make a 'Singer Wanted' sign on the computers (will film on one of the common room computers) and then put the posters up around school. 
Well my body's been a mess- More lip-syncing from the protagonist to continue to show that she is the main character. This shot will be filmed in a controlled source of light again. Same blue and cool toned lighting. 
And I miss your ginger hair- More lip-syncing
And the way you like to dress- Main character will find the poster. Will do a medium long shot  tracking shot of her finding the poster and rack focus of the behind of her head to the poster. Then show her tearing the poster down. 
Won't you come on over?
Stop making a fool out of me
Why don't you come on over Valerie- Vocalist sings along with the band playing. Equilibrium is reached. 
Valerie, Valerie, Valerie?- The guitarist and bassist will be playing their instruments and will look at each other and smile and nod in agreement that the new vocalist is the perfect fit for the band.

Practice Brief 02 - Social Groups and Stereotypes

practice-brief-02-applying-hall-s-pptxfrom milliekellymediastud

Practice Brief 01 - Photography

 

Practice Brief 01: Photography

Millie Kelly

Shallow Depth of field:           

Shallow depth of field photography is achieved by using a wide aperture (low f-number), a longer focal length, or getting physically closer to the subject. The technique is used to isolate a subject, guide the viewer's eye, and create a visually appealing or dreamy effect, especially in portraits and macro photography.                          

                Example Image                                                        My image 

More inspiration:

                                

Back Lighting:

This technique produces a flattering, soft light on the subject's face by leaving them in shadow while highlighting hair and contours. To master backlighting, position your subject with their back to the light, use a wide aperture for a dreamy look and bokeh, and consider using a reflector or fill flash to brighten their face for balanced lighting.

 
               Example Image                                           My Image

More Inspiration: 

Low-key lighting:

It features a predominance of dark tones and few to no mid-tones or bright highlights, focusing attention on the subject through the selective use of light and shadow. This technique is ideal for evoking emotions like tension, suspense, or danger, and is frequently seen in crime dramas, and horror films. 
                                            

                                                                        

                        

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               Example Image                                                My Image

More inspiration:

Deep depth of field:

It is achieved by using a small high f-number, a shorter focal length lens, and by being further away from the subject. This technique is ideal for architecture, or product photography to ensure that all elements in the scene are clear and detailed, providing context and a comprehensive view for the viewer

           Example Image                                                          My Image

More inspiration:

Monochrome Lighting:

Monochrome photography uses black and white (greyscale). Unlike standard colour photography that displays the full spectrum of hues, monotone photography relies on variations in light and tone to capture subject matter, often emphasising mood, texture, and form rather than true-to-life colour representation. 

                      Example Image                                     My image

More Inspiration:

Chiaroscuro:

In photography, a chiaroscuro effect without highlights is not possible, as highlights are a fundamental component of the technique. The Italian term chiaroscuro literally means "light-dark," and the technique relies on the interplay of strong contrasts between light and shadow to create drama, depth, and volume. 

                                                                     

             

                               Example Image                               My Image

More inspiration:

Over-exposed Lighting:

Overexposed lighting is when too much light hits the camera, creating a image that is very bright. The brightness overpowers the image, causing highlights to appear as solid, washed-out white areas, also known as "blown-out". 

                       Example image                                               My image

More inspiration: