Conventions - Statement of Intent - Website

Conventions - Website

COMPLETE 

Whilst researching Alternative websites I have found many different conventions that are repeated in most of the websites that I have researched that I plan to include in my own website:

 

- In terms of my website I have looked at lots of different alternative artist's websites and have found lots of conventions that I plan to include in my own work. For example the use of audio - visual elements on the website is a convention that I will include on my website. For example some had clips of a music video featured in the background of the website and the clip was moving repeatedly in the back. Which is a convention that I plan to uphold. 

 -  As well as this I have found that there is a lot of interactive elements on music video websites such as having a fan section with a news section and an area on the website that allows for the audience to ignore up to a fan newsletter for example which I plan to include in my own project also. Many websites also include a CTA (Call to Action from the AIDA model) which is another convention I want to include in my own website. For example I will have specific buttons to press that will ask the audience to do things and lead the audiences to different pages on my website and prompt them to engage with the artist even further. 

 -  As well as this another convention I have discovered is the use of a behind the scenes video or blooper reel that I can incorporate into my website which can create an emotional connection between my artist and my 16 -25 year old audience and add an element of comedy to my artist and to make my artist more memorable and relatable for the audience. 

 -  Another convention of music videos that I have found is to use appropriate graphics and typography that works with my artist and my artist's brand. In many of the alternative artist websites that I looked into they used a logo to create convergence across all of the website pages and hyperlinks and used the same typography to make it cohesive. I will also do this on my own website finding a specific font that I will use and make a logo and brand identity for my artist and use that font all over my website and in my music video. 

 -  On my website I will also include social media icons - for even more convergence across my coursework and to appeal to my younger 16-25 year old audience as they are more inclined to use social media as a part of the younger generation. The social media links will bring in new audiences and keep the existing ones and will engage with them further as the audience realises that they can interact with the artist on social media and across different platforms and there are different ways to support and engage with the audience.